Головна Portfolio SEO Jet Boat & Yacht Rental SEO Case Study - USA

Jet Boat & Yacht Rental SEO Case Study - USA

Услуги

SEO Website Promotion That Drives Revenue Website Development Built for Growth

Период

2019-2023

Клиент

Our client operates in one of the most competitive local tourism markets in the United States - jet boat and yacht rentals in Miami. When we began, the website was limited by the FareHarbor platform, with no access to source code or the ability to implement critical SEO improvements. We executed a rapid migration to a fully controlled WordPress environment, recreating the website and establishing a scalable Local Business SEO foundation. By optimizing site structure, location signals, and local search relevance, we achieved 97% search visibility, with 96% of keywords ranking in TOP-10 and an average position of 3. Organic traffic increased by 260%, transactions grew by 210%, and revenue rose by 267%, transforming organic search into the primary acquisition channel and establishing dominant local market visibility.

Задача

The primary objective was to transform a constrained booking-platform website into a fully optimized Local Business SEO asset capable of dominating one of the most competitive tourism markets in the United States. The original FareHarbor-based system restricted access to source code, limiting the ability to implement critical SEO improvements, technical optimizations, and scalable content strategies. Our team executed a rapid migration to a fully controlled WordPress environment, recreating the website and establishing a modern, SEO-ready foundation. The strategy focused on maximizing local search visibility, strengthening domain authority, and building a scalable infrastructure capable of driving consistent organic traffic, bookings, and revenue growth in the Miami yacht and jet boat rental market.

Цели

Platform Migration & SEO Infrastructure Control: Rebuild and migrate the website from the FareHarbor system to WordPress, enabling full technical optimization, scalable architecture, and complete SEO implementation capability.
Local SEO & Google Business Profile Optimization: Establish strong local search signals through full optimization of Google Business Profile, location relevance, and local ranking factors to dominate Miami-based rental queries.
Technical SEO & Performance Optimization: Identify and resolve technical issues affecting crawlability, indexation, and performance while aligning the website with Google’s latest ranking requirements.
Commercial Keyword Expansion & On-Page Optimization: Research and cluster high-intent local and transactional keywords, and implement comprehensive on-page optimization across all priority landing pages.
Content Strategy & Informational Demand Capture: Develop and publish optimized commercial and informational content, including blog articles designed to capture early-stage users and convert them into booking customers.
Backlink Profile Cleanup & Authority Building: Disavow toxic backlinks, strengthen domain authority through editorial placements, and execute a structured link acquisition and crowd-link strategy.
Analytics, Tracking & Performance Monitoring: Implement Google Analytics, Google Tag Manager, Google Search Console, and advanced tracking systems to enable accurate performance monitoring and data-driven growth decisions.
Online PR & Brand Visibility Expansion: Support brand awareness and authority growth through targeted online PR campaigns and strategic digital placements.

Local Search Dominance Strategy & Execution

Local SEO, Analytics & Conversion Intelligence

Revenue-Focused

Full configuration of Google Analytics, Google Search Console, and conversion tracking to measure bookings, revenue, and organic user behavior
Setup of location-specific tracking to analyze performance across Miami local search queries
Integration of conversion events including booking completions, inquiry submissions, and call tracking
Optimization and management of Google Business Profile to maximize Local Pack visibility and trust signals
Development of performance dashboards and KPI monitoring to support continuous optimization and revenue growth

Platform Migration & Technical SEO Foundation

Business-Critical

Full migration from FareHarbor platform to a fully controlled WordPress environment to enable complete SEO implementation
Rebuilding the website architecture to meet modern SEO, performance, and scalability requirements
Resolution of crawlability, indexation, canonicalization, and duplicate content issues
Implementation of SEO-optimized URL structure aligned with local and commercial search intent
Server configuration optimization for faster response times and improved Core Web Vitals performance
Structured redirect mapping to preserve existing rankings and search equity during migration

On-Page SEO & Commercial Search Expansion

Growth-Focused

Research and clustering of 400+ high-intent transactional and local keywords related to yacht rentals and jet boat rentals in Miami
Manual optimization of all commercial landing pages targeting high-value booking keywords
Expansion of website structure to capture location-based, service-based, and intent-driven search demand
Implementation of scalable metadata templates for service and landing pages
Internal linking optimization to strengthen authority of priority commercial pages
Alignment of page content with search intent, conversion goals, and local ranking factors

Content Strategy & Local Demand Capture

Market Expansion

Development of informational and commercial content targeting users at different stages of the booking funnel
Creation of SEO-optimized service pages designed to capture high-intent local search traffic
Blog content development targeting informational queries related to yacht rentals, jet boats, and Miami tourism
Funnel architecture connecting informational content to commercial booking pages
Strengthening topical authority and relevance within the Miami boat rental niche

Authority Building & Off-Page SEO

Trust & Ranking Growth

Full backlink profile audit and removal of toxic or spammy backlinks
Strategic acquisition of high-quality backlinks from relevant travel, tourism, and local business platforms
Development of crowd-link and editorial link-building strategies to strengthen domain authority
Brand mention and citation building to improve local trust and ranking signals
Continuous backlink monitoring to maintain long-term ranking stability

Website Infrastructure, UX & Conversion Optimization

Foundation-Level

Development of a fully SEO-optimized WordPress website with scalable architecture
Implementation of modern UX/UI structure optimized for booking conversions
Mobile-first optimization to ensure strong performance in mobile-dominant local search
Optimization of page speed, Core Web Vitals, and overall site performance
Creation of scalable technical foundation supporting continued organic traffic growth
Establishment of full technical and SEO control to enable ongoing business expansion

Result

Before 1797

After 6886

Organic Search Traffic per Month

Before 44

After 138

Qualified Inquiries from Organic Search per Month

Before $4,111

After $15,124

Revenue Generated from Organic Search per Month

Before 37

After 137

Keywords Ranking in Position #1

Before 195

After 355

Keywords Ranking in TOP-3

Before 200

After 439

Keywords Ranking in TOP-10

Market-Level Local Search Dominance in Miami

Search visibility reached 97% across Google Miami, with 96% of all tracked commercial keywords ranking in the TOP-10. These rankings positioned the client as one of the dominant providers in Miami’s highly competitive water rental market.

01/03

Leave a request for audit

Leave your number, we will contact you and find solutions for your tasks

By clicking "Send", you confirm your agreement with privacy policy