Головна Portfolio SEO Luxury Fashion Ecommerce SEO Case Study - Ukraine

Luxury Fashion Ecommerce SEO Case Study - Ukraine

Услуги

SEO Website Promotion That Drives Revenue

Период

2022-2024

Клиент

Our client is a high-middle and luxury fashion retailer offering globally recognized brands including Balenciaga, Dolce & Gabbana, Gucci, Hermès, Loro Piana, Yves Saint Laurent, and other luxury labels. Despite a strong premium catalog, the website underperformed in organic search due to technical limitations and non-indexable commercial pages. We began collaboration under strict performance expectations, with a clear requirement to deliver measurable commercial traffic growth from the first month. The project launched during an extremely sensitive market period, requiring precise execution and efficient allocation of limited SEO resources. A legacy Laravel build restricted full technical implementation, so we focused on high-impact structural fixes and commercial content expansion. We identified critical indexing barriers, including non-SEO-friendly filter logic that prevented high-intent category pages from ranking. By rebuilding indexable entry points and optimizing commercial page structure, we unlocked substantial untapped search demand and rapidly began driving qualified, revenue-focused organic traffic.

Задача

The primary objective was to increase conversion volume from organic search by improving rankings for high-intent commercial keywords in the luxury fashion segment. Our focus was on capturing high-volume queries with strong transactional intent, increasing visibility of key commercial pages, and converting organic traffic into measurable business results. We conducted detailed keyword research and competitor analysis to identify opportunities with favorable keyword difficulty and high conversion potential.

Цели

Expansion of commercial keyword coverage: Performed comprehensive keyword research and clustering to identify high-volume, high-intent queries aligned with luxury fashion demand and realistic ranking opportunities.
Elimination of duplicate and low-value content signals: Resolved duplicate content issues and deployed 593 unique, search-optimized texts across commercial landing pages to improve topical relevance, indexation quality, and ranking performance.
Expansion of SEO-optimized landing page structure: Implemented scalable tag-based landing pages, converting previously non-indexable filter combinations into fully optimized, indexable commercial entry points targeting mid-tail and long-tail search queries.
Improvement of internal linking and crawl efficiency: Enhanced internal linking architecture to improve crawl depth, index coverage, and authority distribution across priority commercial pages.
Optimization of commercial page relevance and search intent alignment: Improved on-page signals including content structure, heading hierarchy, metadata, and keyword targeting to strengthen relevance for transactional search queries.
Strengthening organic visibility in a competitive luxury segment: Focused on keyword clusters with high commercial intent and manageable keyword difficulty to accelerate ranking growth and capture additional organic market share.

Scope of Work & Execution Breakdown

Analytics, Attribution & Performance Intelligence

Decision-Driven Foundation

Full configuration of Google Analytics, Google Search Console, and enterprise-level performance tracking
Implementation of conversion tracking across all key commercial actions and revenue events
Development of custom reporting dashboards to monitor organic growth, keyword performance, and conversion efficiency
Continuous performance analysis to identify scaling opportunities and eliminate growth bottlenecks

Search Architecture & Keyword Intelligence Commercial

Demand Capture

Research and clustering of over 50,000 high-intent commercial and brand-driven keywords
Identification of priority keyword segments with the highest revenue and conversion potential
Strategic expansion of site architecture based on real search demand and commercial search behavior
Creation of scalable category, subcategory, brand, and tag landing pages aligned with organic acquisition strategy

On-Page SEO & Commercial Page Optimization

Conversion-Focused Execution

Manual optimization of metadata, headings, and on-page structure across 550+ priority commercial pages
Optimization of category, brand, and filtered landing pages to maximize commercial keyword visibility
Alignment of page structure with transactional search intent to increase organic conversion rates
Systematic deployment of optimized content to strengthen rankings across high-value commercial segments

Content Scaling & Commercial Expansion

Authority & Coverage Growth

Development and deployment of optimized content for 350+ category, subcategory, and commercial landing pages
Creation of optimized brand pages for 200+ premium fashion brands
Expansion of indexable commercial landing pages to capture additional high-intent keyword segments
Strategic scaling of organic entry points to increase acquisition from non-branded search demand

Index Control & Organic Visibility Optimization

Search Engine Efficiency Management

Development and implementation of index control strategy to eliminate over 300,000 low-value and duplicate pages
Removal of index bloat to improve crawl efficiency and strengthen overall domain authority
Continuous technical monitoring to ensure stable indexing and search engine accessibility
Preservation and consolidation of SEO equity across priority commercial landing pages

Authority Development & Off-Page SEO

Trust & Ranking Strengthening

Full audit and cleanup of the backlink profile to remove low-quality and toxic domains
Strategic acquisition of high-quality editorial backlinks from relevant authority publications
Strengthening of domain authority and trust signals to support rankings in competitive luxury segments
Ongoing link profile monitoring to ensure long-term ranking stability and growth

Result

Before 22,288

After 33,551

Organic Search Traffic per Month

Before 22

After 348

Converstions from Organic Search per Month

Before 2,679

After 8,557

Keywords Ranking in Position #1

Before 6,792

After 21,110

Keywords Ranking in TOP-3

Before 13,429

After 37,936

Keywords Ranking in TOP-10

↑177%

Revenue Generated from Organic Search per Month

Sustained Organic Visibility Growth and Traffic Scaling

Through comprehensive keyword strategy, technical optimization, and authority development, we achieved continuous growth in organic visibility and traffic acquisition. The upward trend demonstrates strong ranking stability across priority commercial keywords and reflects the successful transformation of organic search into a reliable, scalable revenue channel for the business.

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