Головна Portfolio SEO Contact Lenses Ecommerce SEO Case Study - Ukraine

Contact Lenses Ecommerce SEO Case Study - Ukraine

Услуги

SEO Website Promotion That Drives Revenue Website Development Built for Growth

Период

2019 - 2024

Клиент

Our client is an established online contact lens retailer operating in a highly competitive ecommerce market. When we started working together in 2019, the business had already partnered with four SEO agencies without measurable results. Most focused only on content and backlinks, citing the outdated OpenCart platform and technical limitations as barriers to real growth. We took a different approach by first resolving critical technical issues and rebuilding the SEO foundation. As organic performance improved, we led a full website redesign and migration to a modern Laravel platform in 2021, with optimized architecture, UX/UI, and SEO infrastructure. Following the relaunch, the client’s organic visibility and rankings grew rapidly. Today, the website is a top-performing player in its niche, successfully competing with major market leaders and generating consistent, high-quality organic acquisition.

Задача

The objective was to transform a technically constrained legacy ecommerce website into a scalable digital growth platform capable of supporting long-term organic acquisition and market leadership. The existing OpenCart infrastructure created severe limitations in performance, usability, and SEO scalability, preventing sustainable growth. Our strategy focused on stabilizing the existing environment, eliminating critical technical barriers, and executing a full platform rebuild using modern architecture. By developing a new high-performance website with optimized structure, infrastructure, and user experience, we established a foundation that enabled scalable organic growth, improved conversion efficiency, and allowed the business to compete directly with top ecommerce players in its niche.

Цели

Technical Recovery & SEO Stabilization: Identify and resolve critical technical issues affecting indexation, crawlability, and search visibility to restore organic performance.
Full Website Rebuild & Platform Migration: Design and develop a new high-performance ecommerce platform with modern architecture, optimized codebase, and scalable infrastructure to replace legacy OpenCart limitations.
SEO-Driven Architecture & Structure: Rebuild the site structure, navigation, and filtering logic to align with real search demand and maximize organic discoverability.
Performance & Core Web Vitals Optimization: Implement infrastructure, server configuration, and frontend optimization to significantly improve page speed, stability, and overall user experience.
Organic Growth & Market Expansion: Expand search visibility across Google and Bing by targeting high-intent transactional and category-level queries.
Authority & Trust Reinforcement: Clean and restructure the backlink profile while strengthening domain authority to support long-term ranking stability.
Analytics, Tracking & Growth Infrastructure: Deploy comprehensive analytics, tracking, and monitoring systems to support data-driven optimization and scalable acquisition.

Scope of Work & Execution Breakdown

Analytics, Tracking & Commercial Intelligence

Decision-Driven

Full configuration of Google Analytics, Google Search Console, and enhanced ecommerce tracking
Advanced event tracking for add-to-cart, checkout flow, repeat purchase behavior
Integration of revenue attribution modeling for organic traffic
Setup and optimization of Google My Business for local visibility and trust signals
Data validation, reporting dashboards, and KPI monitoring to support growth decisions

Technical Optimization & Platform Modernization

Business-Critical

Full technical SEO audit and resolution of critical OpenCart errors
Crawlability, indexation, canonicalization, and duplicate content fixes
Migration and rebuild of the ecommerce platform on a modern framework (Laravel-based architecture)
Core Web Vitals optimization and frontend/backend performance improvements
Advanced filter functionality with optimized filter intersections for indexable category variations
Structured redirect mapping and SEO-safe migration from legacy CMS
Server configuration optimization for faster response times and scalability

On-Page SEO & Commercial Keyword Expansion

Growth-Focused

Research and clustering of 2,800+ commercial keywords for category, brand, and product pages
Expansion of site architecture aligned with transactional and high-intent search demand
Creation of scalable metadata templates (dynamic title & description formulas) for low-traffic and long-tail pages
Manual optimization of priority commercial pages
Content restructuring to align with US-level ecommerce search behavior
Development of internal linking strategy to support category authority

Content Strategy & Informational Funnel Development

Demand Capture

Research of high-volume informational queries in the vision care niche
Development of blog content strategy targeting pre-purchase users
Creation of SEO-driven blog articles
Funnel architecture connecting informational traffic to commercial category pages
Conversion-focused internal linking from blog to product and brand pages
Strengthening topical authority in the contact lens segment

Off-Page SEO & Authority Strengthening

Authority-Led

Full backlink profile cleanup and removal of toxic links
Structuring and strengthening the organic backlink profile
Strategic placement of editorial links on relevant healthcare and ecommerce resources
Gradual authority building aligned with Google quality guidelines
Ongoing link profile monitoring for ranking stability

Ecommerce Platform Rebuild & Growth Infrastructure

Foundation-Level

Strategic planning and full rebuild of the ecommerce platform to replace the outdated OpenCart system
Development of a modern, scalable ecommerce platform using Laravel, ensuring long-term flexibility, security, and performance
Complete redesign of UI/UX to improve usability, customer journey clarity, and conversion efficiency
Implementation of SEO-first architecture, including clean URL structure, scalable page templates, and precise indexation control
Migration of all SEO equity, metadata, and content to preserve and strengthen existing search visibility
Advanced performance optimization resulting in 90+ Google PageSpeed scores across key commercial pages
Server and infrastructure optimization to improve response times, crawl efficiency, and overall site stability
Creation of a scalable technical foundation capable of supporting continued organic growth and competing with leading ecommerce platforms

Result

Before 40

After 130

Organic Traffic (Daily)

Before 9-11

After 20-21

Qualified Leads from Organic Search (per Day)

Before $4,600

After $8,200

Revenue from Organic Search (Monthly)

Before 6

After 1112

Keywords in TOP-1

Before 60

After 2990

Keywords in TOP-3

Before 486

After 5244

Keywords in TOP-10

Massive Expansion of Ranking Keywords and Search Visibility

The total number of ranking keywords grew to over 5,700, with 90% of tracked keywords in Google TOP-10. Search visibility increased to 71, and the average ranking position improved to 5, reflecting strong overall organic growth.

01/05

Client Testimonial

My contact lens online store, mrlens.ua, had been operating for over five years, but during the first three and a half years, the business was not profitable and often operated at breakeven or even at a loss. I had to support the company with additional funds from other income sources. We began working with G-WEB.GROUP in October 2019, initially focusing on Google Ads. Their audit identified multiple critical issues in our campaigns, and after implementing the necessary optimizations, we began to see steady growth.

After approximately 18 months of collaboration, we made the strategic decision to rebuild the website together with their in-house development team. Their programmers demonstrated exceptional professionalism and technical expertise throughout the entire process. The new platform significantly improved performance, stability, and scalability.

I am fully confident in their team and the long-term success of our partnership. Working with G-WEB.GROUP has been a highly positive experience, and they have played a key role in the growth and future potential of my business.

Valentyn Nediliuk

Founder

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